Interview with Jill Manoff, Editor in Chief of Glossy:
《Bart Kooi has been building a brand-first fashion business since May 2020.
At the height of the pandemic, Kooi launched the Instagram account Cabmate, meant to be a digital mood board-slash-creative outlet. He chose its "catchy, cosmopolitan" name after seeing the word in a newspaper story about Jon Weiser, founder of iconic NYC retailer Charivari. He created a logo for it using a font that he deemed modern, yet familiar.
Cabmate's focus on masculine-feminine, 'gos-minimalist style quickly attracted a large following of fashion A-listers. Rita Ora, fashion media veteran Katie Grand...
Cabmate has been featured in WWW's list of 6 grown-up ways to wear a baseball cap.
"We're big fans of wearing one colour top-to-toe, and Chrystelle's white ensemble, complete with baseball cap, is the ultimate example of how to do so."